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Active Research unwraps product tracking service

Published on .

Active Research on Sept. 25 formally unveils Advisor, a service in which it sells anonymous shopping data to marketers. Active Research collects information about consumers' buying preferences through its ActiveBuyersGuide.com, a buying guide used on sites such as Go.com, iWon and mySimon. The guides allow Active Research to collect information about particular products, such as consumers' brand and cost preferences. Active clients using Advisor in beta tests include Eastman Kodak Co., ReplayTV and Sony Corp.

Copyright September 2000, Crain Communications Inc.

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