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Steve Madden's new $1 million print, radio and outdoor campaign via Hampel/Stefanides, New York, mixes the real with the surreal, featuring illustrations of Gen Y'ers, by Michiko Stehrenberger, that are wearing product shots of loafers and boots for fall. The campaign breaks in August magazines including Cosmopolitan, Mademoiselle, Seventeen and Teen People. Copywriter/art director: Tom Kane.
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