The joint West Coast board of the Screen Actors Guild and the American Federation of Television & Radio Artists is expected to vote for a May 1 strike against the ad industry when the group convenes in Los Angeles this evening. Already the East Coast joint union board has voted for a May 1 strike. Negotiations between the unions and the groups representing advertisers, the American Association of Advertising Agencies and the Association of National Advertisers, broke down last week. Advertisers want to eliminate a "pay-per-play" system on broadcast networks, where actors get paid per commercial run, and replace it with a system where performers get a set fee. Such as system already exists on cable TV. The union wants to keep pay-per-play on the networks as well as institute it for cable TV.
Copyright April 2000, Crain Communications Inc.