ACTORS GROUPS APPROVE AD AGREEMENT

Tentative Deal Averts Commercial Strike by SAG, AFTRA

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LOS ANGELES (AdAge.com) -- This time around, there will be no commercial strike.

Negotiators for the Screen Actor's Guild

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and American Federation of Television and Radio Artists took a decidedly nonconfrontational stance when it came to re-upping its three-year agreement with the Association of National Advertisers and American Association of Advertising Agencies Joint Policy Committee on Broadcast Talent Union Relations.

Lightning fast
After a lightning-fast two-day negotiation, actors and the ad industry reached a tentative, yet unspecified agreement on doing business together. The move came a day after Melissa Gilbert was re-elected to a two-year term as president of SAG.

Negotiations had started well in advance of the Oct. 29 expiration of the current three-year deal. The boards of SAG and AFTRA still must approve the agreement after they learn the details. That process is expected to take at least three weeks.

The two sides butted heads in 2000, triggering a six-month strike.

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