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SAG Blocks Move By Ad Shops to Own Stake in Talent Agencies

By Published on .

LOS ANGELES (AdAge.com) -- Screen Actors Guild members voted April 19 not to approve an agreement that would have allowed advertising agencies or advertisers to own up to 20% of talent agencies.

Just less than 55% of its members voted against the agreement.

Talent agencies -- represented by the Association of Talent Agents -- pushed for the change to help agencies compete

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Ad Agencies Manuever Closer to Owning Stakes in Talent Agencies
financially with managers and other executives representing talent, as well as restrictive talent fees.

The previous Agency Franchise Agreement expired on Jan. 20 and was extended by both parties until the result of the ballot referendum process was completed.

SAG had been advising its members not to sign agreements that are substantially different from the former agreement.

No new talks are scheduled between SAG and the ATA.

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