×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Actress Eden in Lexus dealer spot

Published on .

Toyota Motor Sales USA's Lexus Division, Torrance, Calif., is developing a new dealer group spot that for the first time uses a celebrity. Actress Barbara Eden recreates her "I Dream of Jeannie" TV role in a spot via Team One, El Segundo, Calif., to break this summer. To stop a bumpy ride in a non-Lexus sport utility, she uses her magic to change it into a Lexus RX300.

Copyright June 1998, Crain Communications Inc.

In this article:
Most Popular