Toyota Motor Sales USA's Lexus Division, Torrance, Calif., is developing a new dealer group spot that for the first time uses a celebrity. Actress Barbara Eden recreates her "I Dream of Jeannie" TV role in a spot via Team One
, El Segundo, Calif., to break this summer. To stop a bumpy ride in a non-Lexus sport utility, she uses her magic to change it into a Lexus RX300.
Copyright June 1998, Crain Communications Inc.