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Actress Eden in Lexus dealer spot

Published on .

Toyota Motor Sales USA's Lexus Division, Torrance, Calif., is developing a new dealer group spot that for the first time uses a celebrity. Actress Barbara Eden recreates her "I Dream of Jeannie" TV role in a spot via Team One, El Segundo, Calif., to break this summer. To stop a bumpy ride in a non-Lexus sport utility, she uses her magic to change it into a Lexus RX300.

Copyright June 1998, Crain Communications Inc.

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