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Actron ads begin

Published on .

Advertising began Monday for Bayer Corp.'s new Actron pain reliever with ketoprofen, formerly available only by prescription. Newspaper ads in the top 20 markets and USA Today kicked off the campaign. TV spots note the small size of the tablets by declaring: "Actron. It's so small because it's so powerful." BBDO Worldwide, New York, is the agency.

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