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Acura denies Ketchum may lose $120M account

Published on .

American Honda Motor Co. denied renewed reports Acura may switch its estimated $120 million account from Ketchum, Los Angeles. "We are not shopping at the present moment," said Acura General Manager Rich Thomas. Eric Conn, American Honda senior manager of auto advertising, said Acura and Ketchum are "working very well together" on campaigns for new models critical to revive slumping sales. "It would be detrimental to consider [changing] or to change agencies at this point," he said. Mr. Conn said Acura fixed a key dealer concern when it moved regional advertising from Ketchum back to regions this summer. Mr. Conn also praised Ketchum's recently hired creative director, Larry Kopald, saying, "He's talking our language."

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