Acura hunts more shops in $120 mil review

Published on .

American Honda Motor Co. has contacted a broader list of agencies in its $120 million Acura review, after its first query to agencies didn't result in the desired long-list of eight to 12 shops. It expects to reach that level after a final agency early this week returns the two-page questionnaire, sent to a second group of shops. American Honda ad chief Eric Conn said the list includes both "very large" and "smaller specialty" agencies.

In this article:
Most Popular