Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Acura splits $25M regional ad budget

Published on .

American Honda Motor Co.'s Acura division is splitting its estimated $25 million regional ad budget, giving zone managers half the money and sending the rest to individual dealers. The move gives more clout to dealers but reduces the regional involvement of Ketchum, Los Angeles.

Most Popular
In this article: