Acura taps @Home for rich media site

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Acura today begins using @Home's broadband service to allow consumers to connect to an interactive microsite. Created by Acura's interactive AOR, Genex Interactive, the site offers some 200 screens and 30 videos to help consumers learn more about specific features of models from American Honda Motor Co.'s Acura Division, request a brochure or locate a dealer. The Acura microsite is slated to run for three months across the @Home Network.

Copyright May 1999, Crain Communications Inc.

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