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Ad advice for small business

Published on .

theAgency, Westlake Village, Calif., has formed a division called "Agency in a Wire." Effective in February, for an annual fee estimated at $5,500, Agency in a Wire will use the Internet to answer marketing, advertising and sales promotion questions in an effort to provide major agency expertise to companies with a limited marketing budget. E-mail questions will be automatically directed to the appropriate expert whose response, based on company profiles developed upon subscription, will arrive within three business days.

Copyright January 1997, Crain Communications Inc.

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