THE AD AGE 2003 WOMEN TO WATCH REPORT

Twenty-Two Who Made a Difference

Published on .

Each year, Ad Age focuses this special report on women in agencies, marketing and media whose accomplishments and potential demand attention. The honorees are chosen not only because of where they are, but where they're going. In short, they are the industry's Women to Watch.
xxx Nancy Monsarrat, Nike
Marketing '$90 Million Man' LeBron James
xxx Silvia Lagnado, Unilever
Conquering the World for Dove
xxx Andrea Wong, ABC Entertainment
Buying Into 'The Bachelor'
xxx Dana Wade, Spike DDB
Winning Pepsi's African-American Account
xxx Kathleen Brookbanks, OMD Midwest
Billion-Dollar Media Agency Mergers
xxx MaryAnn Bekkedahl, 'Men's Health'
Pumping Ad Pages 18.7% Higher
xxx Gail Pollack, BBDO Worldwide
Disarming the Most Difficult Directors
xxx Allison Johnson, Hewlett-Packard Co.
Selling the Compaq Acquisition Deal
xxx Joanne Bradford, MSN
Projecting a 40% Online Revenue Increase
xxx Deb Henretta, Procter & Gamble Co.
One of the Youngest Division Presidents
xxx Tera Hanks, Davie-Brown
Product Placement Powerhouse
xxx Amy Flavin, Campbell-Ewald
One of the Fastest-Rising Executives
xxx Jennifer Kohl, Y&R's Brand Buzz
A Jell-O Epiphany in Times Square
xxx Michelle Cervantez, Mercedes-Benz USA
A $100 Million-Plus Ad Budget
xxx Kathleen Kayse, 'People'
Driving Up Ad Pages and Revenue
xxx Beth Springer, Glad, Clorox Co.
Learning to Work Profitably With a Rival
xxx Susan Wayne, Leo Burnett USA
Winning the Gap Inc. Account
xxx Mimi Cook, Goodby, Silverstein & Partners
Creative for Match.com Account
xxx Esther Lee, Coca-Cola Co.
Behind Coke's 'Real' Campaign
xxx Lisa McCarthy, Viacom Plus
Changing Ad Spending Habits
xxx Emma Cookson, Bartle Bogle Hegarty
'Brilliant' Global Strategic Thinker
xxx Anne Baxter Rewey, McNeil Nutritional
Engineering a Sweet Brand Success

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Women to Watch Awards Luncheon, New York Hilton
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