AD AGE 300 TOP MAGAZINES

Published on .

TOTAL GROSS

RANK RANK REVENUE

1994 1993 MAGAZINE 1994

1 1 TV Guide $1,036,903

2 2 People 762,714

3 4 Sports Illustrated 653,789

4 3 Time 638,616

5 5 Reader's Digest 477,817

6 6 Parade 447,650

7 7 Newsweek 427,730

8 8 Better Homes & Gardens 353,462

9 10 PC Magazine 325,701

10 9 Good Housekeeping 315,259

11 11 U.S. News & World Report 315,023

12 12 Business Week 279,241

13 13 Family Circle 260,980

14 16 Woman's Day 245,187

15 15 Ladies' Home Journal 242,484

16 17 Forbes 235,901

17 14 National Enquirer 221,197

18 18 Cosmopolitan 220,404

19 22 USA Weekend 218,095

20 19 National Geographic 212,605

21 21 Fortune 208,885

22 26 PC Week 194,609

23 20 Star Magazine 188,984

24 23 McCall's 188,815

25 24 Money 178,611

26 25 Playboy 169,984

27 29 Southern Living 166,294

28 30 Redbook 158,561

29 28 Vogue 149,384

30 27 Glamour 147,230

31 37 Entertainment Weekly 132,055

32 38 Computerworld 128,346

33 32 Golf Digest 126,349

34 33 Rolling Stone 124,944

35 43 PC World 123,109

36 31 Cable Guide 119,777

37 58 InfoWorld 114,383

38 42 Computer Reseller News 113,216

39 34 New York Times Magazine 110,656

40 35 Country Living 110,099

41 36 Consumer Reports 108,714

42 41 The New Yorker 107,778

43 51 Car and Driver 107,351

44 39 Modern Maturity 105,370

45 45 Prevention 103,753

46 46 PC Computing 102,865

47 40 Parents 100,135

48 48 Computer Shopper 98,564

49 47 Penthouse 98,169

50 44 Soap Opera Digest 96,043

51 56 Seventeen 88,475

52 54 Elle 86,732

53 49 Smithsonian 86,353

54 59 Golf Magazine 82,975

55 50 Life 82,929

56 55 Sunset 82,347

57 61 Woman's World 80,255

58 68 Bride's & Your New Home 78,581

59 53 Vanity Fair 78,172

60 52 Travel & Leisure 78,171

61 73 Travel Weekly 77,952

62 66 Self 75,968

63 57 Architectural Digest 75,865

64 62 Ebony 73,820

65 60 Harper's Bazaar 72,066

66 65 Byte 71,901

67 76 The Economist 71,409

68 91 Windows 71,362

69 70 Inc. 71,351

70 82 Road & Track 71,253

71 69 New York 70,029

72 72 Endless Vacation 69,834

73 75 House Beautiful 68,933

74 80 Barron's 67,783

75 67 Macworld 67,493

76 71 GQ 67,459

77 74 Field & Stream 67,386

78 92 CommunicationsWeek 66,307

79 83 Globe 65,966

80 86 Popular Mechanics 64,771

81 64 Mademoiselle 64,671

82 119 Travel Agent 63,701

83 79 Modern Bride 62,666

84 88 Gourmet 61,034

85 77 Highlights for Children 60,716

86 96 YM 59,579

87 93 Home 59,328

88 63 MacUser 59,259

89 98 Electronic Engineering Times 59,253

90 87 Sporting News 58,875

91 97 Parenting 58,531

92 85 Motor Trend 58,530

93 78 Popular Science 58,439

94 81 Jet 56,414

95 111 InformationWeek 55,948

96 90 New Woman 55,718

97 110 Network World 55,477

98 100 Us 55,444

99 95 Conde Nast Traveler 54,818

100 99 Tennis Magazine 52,910

101 102 Essence $52,575

102 108 Kiplinger's Personal Finance Mag 50,314

103 94 HFN 50,054

104 109 Financial World 49,785

105 103 Popular Photography 49,732

106 167 Men's Health 48,100

107 101 Muscle & Fitness 47,967

108 107 Discover 47,944

109 124 Allure 47,495

110 104 Outdoor Life 47,470

111 105 First For Women 46,378

112 84 Bon Appetit 46,348

113 89 MacWeek 45,377

114 127 Automobile Magazine 45,176

115 114 Country Home 44,638

116 120 W 44,318

117 271 Taste of Home 43,571

118 128 Country America 43,542

119 106 Esquire 43,365

120 133 Outside 41,895

121 159 Travelhost 41,776

122 227 Windows Sources 41,630

123 118 Restaurants & Institutions 41,031

124 129 Teen 40,905

125 113 Mirabella 40,678

126 135 Billboard 40,400

127 157 Cooking Light 40,051

128 142 Tour & Travel News/TTG North Ame 39,322

129 130 Entrepreneur 39,142

130 112 Scientific American 39,047

131 228 Country Woman 39,021

132 123 Shape 38,918

133 146 Network Computing 38,850

134 216 Martha Stewart Living 38,580

135 121 Food & Wine 38,538

136 139 Soap Opera Weekly 38,312

137 116 New England Journal of Medicine 38,151

138 147 National Examiner 38,098

139 140 Stereo Review 38,082

140 126 Sesame Street Magazine 37,991

141 136 Premiere 37,929

142 125 Guideposts 37,829

143 117 Journal of the AMA 37,043

144 122 Hot Rod 36,993

145 150 SN-Supermarket News 36,868

146 134 Family Handyman 36,831

147 144 Child 36,295

148 138 Town & Country 35,809

149 164 Country 35,661

150 184 Reminisce 35,493

151 153 American Rifleman 34,958

152 141 Victoria 34,930

153 259 SmartMoney 34,677

154 151 American Baby 34,387

155 154 American HomeStyle & Gardening 34,351

156 115 Los Angeles Times 33,605

157 152 Delta Sky 33,510

158 201 GamePro 33,428

159 161 Midwest Living 33,106

160 137 Advertising Age 32,758

161 176 Electronic Design 32,722

162 143 Nation's Business 32,619

163 148 Working Woman 32,472

164 165 Satellite TV Week 32,456

165 131 Datamation 32,402

166 230 Sports Illustrated For Kids 32,272

167 175 Satellite Orbit 32,193

168 156 Working Mother 32,170

169 149 ABA Journal 31,804

170 158 American Banker 31,721

171 145 Science 31,677

172 186 Traditional Home 31,513

173 222 Hemispheres 31,211

174 204 Details 31,073

175 191 Disney Adventures 30,654

176 178 Nation's Restaurant News 30,646

177 192 VARBusiness 30,570

178 196 OnSat 30,371

179 168 Electronic Buyers' News 30,259

180 163 American Hunter 30,089

181 180 Ski 29,353

182 177 Boating 29,275

183 187 American Way 29,068

184 217 American Health 29,052

185 304 FamilyFun 28,719

186 170 Weekly World News 28,500

187 199 Institutional Investor 28,433

188 171 Health 27,668

189 166 Sport 27,499

190 235 LAN Times 27,382

191 169 Nursing '95 27,374

192 172 Weight Watchers 27,342

193 173 Nature 27,330

194 181 Sports Afield 27,055

195 185 Atlantic Monthly 26,832

196 174 Organic Gardening 26,804

197 182 Home Mechanix 26,528

198 219 Wood 26,469

199 188 Yankee 26,182

200 132 EDN 25,992

201 207 Chronicle of Higher Education $25,956

202 162 Aviation Week & Space Technology 25,873

203 233 Metropolitan Home 25,659

204 179 ENR 25,448

205 214 Golf World 25,346

206 206 Skiing 25,219

207 229 AutoWeek 25,156

208 210 Bridal Guide 25,145

209 193 Runner's World 24,766

210 197 Easyriders 24,668

211 194 Guns & Ammo 24,485

212 213 Home Office Computing 24,467

213 240 Successful Farming 24,065

214 160 American Medical News 24,004

215 195 Inside Sports 23,909

216 221 New Choices 23,861

217 183 Texas Monthly 23,547

218 155 Design News 23,541

219 200 Automotive News 23,391

220 249 Snow Country 23,388

221 198 Boys' Life 23,386

222 211 Successful Meetings 23,273

223 205 Cross Stitch & Country Crafts 23,271

224 190 Sassy 23,192

225 208 National Geographic Traveler 23,133

226 209 Consumers Digest 23,094

227 237 Spin 22,988

228 218 Bassmaster 22,913

229 224 Black Enterprise 22,814

230 262 Elle Decor 22,702

231 243 Travel Holiday 22,361

232 220 Harvard Business Review 22,182

233 247 Northwest Airlines WorldTraveler 22,145

234 234 Success 21,736

235 202 Meetings & Conventions 21,562

236 226 Machine Design 21,548

237 308 Worth 21,423

238 215 Bicycling 21,276

239 238 Chemical & Engineering News 20,937

240 293 Soap Opera Update 20,453

241 239 Farm Journal 20,390

242 225 Natural History 20,381

243 254 American Legion Magazine 20,337

244 245 Flying 20,184

245 189 Medical Economics 19,856

246 241 Cycle World 19,614

247 242 Hemmings Motor News 19,500

248 251 Adweek 19,233

249 256 Furniture/ Today 19,122

250 NA Home PC 19,082

251 236 Skin Diver 18,876

252 258 USAir Magazine 18,822

253 223 Video 18,687

254 287 National Review 18,153

255 255 Petersen's 4-Wheel & Off Road 17,988

256 253 Mature Outlook 17,976

257 248 Government Computer News 17,945

258 252 Discount Store News 17,876

259 231 RB-Restaurant Business 17,799

260 232 Hollywood Reporter 17,597

261 263 Publisher's Weekly 17,499

262 374 Men's Journal 17,495

263 257 Army Times 17,372

264 267 Builder 17,290

265 246 Car Craft 17,211

266 300 Industrial Equipment News 16,986

267 318 Backpacker 16,945

268 261 True Story 16,846

269 273 Sail 16,774

270 212 Chicago Tribune Magazine 16,640

271 278 Four Wheeler 16,638

272 203 Colonial Homes 16,633

273 266 Chemical Week 16,602

274 275 Modern Salon 16,386

275 285 Southern Accents 16,377

276 270 Country Music 16,342

277 268 Progressive Farmer 16,299

278 277 Data Communications 16,227

279 244 Elegant Bride 16,207

280 297 Power & Motoryacht 16,075

281 303 American Heritage 15,951

282 296 Motor Boating & Sailing 15,679

283 349 BabyTalk 15,575

284 314 Video Business 15,487

285 276 CIO 15,286

286 280 Air Conditioning, Heating & Refr 15,151

287 283 Crain's Chicago Business 15,069

288 288 Business Insurance 15,059

289 269 Workbench 15,005

290 302 Dr. Dobb's Journal 14,964

291 324 Car & Travel 14,892

292 260 Genesis 14,856

293 274 Chemical Engineering 14,803

294 323 Car Audio & Electronics 14,763

295 326 Modern Healthcare 14,593

296 315 Cruising World 14,576

297 345 Multichannel News 14,567

298 284 Air Force Times 14,486

299 313 Annals of Internal Medicine 14,465

300 286 Industry Week 14,388

Notes: Dollars are in thousands. All figures are AA estimate

Data extracted from the Ad Age 300 Top Magazines (AA, June 1

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