'Ad Age' adds three to editorial staff

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Advertising Age has ramped up its editorial ranks with the hiring of Kris Oser and James B. Arndorfer as full-time reporters and Beth Snyder Bulik as contributing editor.

Ms. Oser, 43, comes to Ad Age and AdAge.com from Primedia Business' Direct magazine, where she was online content editor. She will edit Advertising Age's Interactive section as well as report on developments in interactive marketing and Internet publishing for the print weekly and its Web site.

Working out of Ad Age's Chicago bureau, Mr. Arndorfer, 33, has been tapped to report on Midwest advertising, media and marketing service agencies and the alcoholic beverage business. In his last role, Mr. Arndorfer covered the manufacturing and consumer products beats for Ad Age sibling Crain's Chicago Business. He was a reporter for Advertising Age from 1997 to 1999 and covered various beats, including telecommunications and alcoholic beverages.

Ms. Snyder Bulik, 37, also returns to Advertising Age, where she was a reporter from 1997 to 2000 before moving to Business 2.0 as a senior writer. She rejoins Ad Age as a contributing editor covering consumer electronics and technology.

"To bring in three such talented and experienced journalists in one month makes a pretty strong statement about our continued commitment to being the leading source of news and information on the marketing and media businesses," said Jonah Bloom, executive editor of Ad Age.

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