The Multicultural page (Page 10) will feature news and trends on media and marketing campaigns targeted to diverse audiences. It will be published monthly until November, when the frequency will increase to every other week. The page is edited by Nancy Webster; Ken Smikle, president of Target Market News, is a contributing editor.
"Multicultural marketing is no longer a feel-good option for companies but a business imperative as we enter the 21st century," said Ad Age Editor Scott Donaton.
The second new feature is a weekly data page in the Interactive Media & Marketing section called NetResults (Page 20). It will track Web user and advertising traffic as part of Ad Age's continued expansion of Internet marketing coverage.
The charts are based on home Internet usage by a 15,000-person panel monitored by Nielsen/NetRatings, a service of Nielsen Media Research and NetRatings.
The report will offer, for the first time in any publication, a weekly ranking of the top advertising sites, top ad banners and most trafficked sites, as well as detailed breakdowns of traffic and category demographics. It goes well beyond a routine ranking of the top 25 most-visited sites to offer relevant weekly data on Web ad traffic.
"Internet advertising is now part of mainstream media," said Interactive Editor Bradley Johnson. "We want to deliver useful data that will provide a snapshot of