'Ad Age' Agency Report under way

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Questionnaires for Advertising Age's 57th annual Agency Report were mailed the end of December to U.S. and

non-U.S. agencies. The contents will provide data for multiple rankings in the Agency Report slated for April 23 and

in subsequent reports on agency specialties throughout the year.

Questionnaires for media specialist companies and independent agency networks were mailed in January.

As in the past, the Agency Report will rank the top U.S. brands and the leading consolidated agencies and ad organizations. Rankings also will include healthcare and multicultural shops, international agencies from more than 120 countries, PR firms and media specialist companies.

All forms except for the independent agency networks carry a February deadline. The independent agency networks form is due in March.

Interactive agencies will be ranked in Ad Age's Interactive Media & Marketing section May 7; marketing services agencies will be ranked in an AA special report May 21; and Ad Age's B to B publication will rank business-to-business agencies in a June 25 issue.

Should your agency or organization not receive a form, contact Philip Montgomery-Fleming at pfleming@crain.com or

312-649-7787. Forms as PDF documents are available at the Ad Age Web site at (www.AdAge.com/arq). And for the first time, the main agency form can be downloaded as an interactive Excel document.

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