Levi Strauss & Co.-Levi's for Women: "Woman Breaking the Mold" (Foote, Cone & Belding; Will Vinton Studios; :30). Another in a string of dazzling work by FCB for Levi's, this category winner is a visual tour de force. A skirted cardboard woman comes alive and pops off a wall plaque. She pulls off her skirt-she's wearing blue jeans under it-and fashions the skirt into a rope, down which she shinnies to the floor. Then she gives the rope a tug, which brings the plaque down, shattering it. No voice-over, just music, sound effects and Levi's for Women endframe.
Farah-Savane pants: "Revenge" ( GSD&M; Matthew Harris; :30). "You jerk, I never want to see you again!" a young woman yells into her phone, slamming it down. She then takes the boyfriend's photo from its frame, crumples it and throws in on the floor. But the picture-like Savane No Wrinkle pants-unwrinkles. After this happens twice, she takes out scissors and the man in the picture, looking alarmed, dashes out of the photo. Cute yet effective message.