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Ad Age Archives: A.G. Lafley Talks Secret to P&G's Success

One Year Ago He Reflected On The Company He Will Now Lead Again

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What to expect from A.G. Lafley as he retakes the reins of the world's largest advertiser?

A year ago, on the day of his induction into the American Advertising Federation's Hall of Fame, Mr. Lafley was interviewed by Ad Age Editor-in-Chief Rance Crain. He shared his insights on how the company sought to slow things down, focus on the fundamentals and simplify itself. Under Mr. Lafley, P&G's sales and more than doubled its billion-dollar brands to 23 from 10.

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