AD AGE CALLS ON AD PROS TO PICK BEST

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[chicago] Advertising Age has named the judging panel for The Best Awards for Advertising, its annual competition honoring the industry's top creative work.

The awards contest, which this year added an interactive category along with its traditional media categories, received a record 1,834 entries, an 18% increase over last year.

Judging will take place here April 2; winners will be announced in Ad Age's May 27 edition.

Mike Rogers, exec VP-creative director at DDB Needham Worldwide, New York, is the chief judge. The panel also includes such marketer and agency executives as Ralph E. McGill, senior VP-creative director, Austin Kelley Advertising, Atlanta; Mary Lou Floyd, general manager of AT&T Corp.'s Internet site; Scott Helbing, VP-communications, Reebok International; and Josh Denberg, copywriter at Goodby, Silverstein & Partners, San Francisco.

Various Ad Age editors will also serve as judges. Robert Golds-borough, corporate projects editor, coordinates The Best Awards.

The competition judges the best creative work in TV, magazines, newspapers, interactive media, radio and out-of-home media.

"The Best Awards competition is unique to our industry because of Ad Age's client-focused readership," said Edward R. Erhardt, VP-publisher. "Ad Age is the one place where the most important marketing decisionmakers see the best work created by agencies all over the world."

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