WHAT'S THERE: This huge site is a tour de force for Web technology. The graphics are amazingly intricate (although SLOW to download) and there's a ton of stuff to do. But if you're over 25, you won't understand.
WHO CREATED IT: DDB Needham Interactive Communications and Tracy-Locke, both Dallas.
WHAT'S THERE: Register with the site and each time you come back you increase your chances of winning frequent-flyer miles. Problem is, few people will visit more than once. It's basic information: flight schedules, vacation info, sample articles from the in-flight magazine. The few twists-links to other sites offering weather data, information about hub cities-aren't emphasized, and the execution lacks inspiration.
WHO CREATED IT: D'Arcy Masius Benton & Bowles, St. Louis
WANT MORE REVIEWS?
Go to Ad Age's Web site (http://www.adage.com/IMM/critique.html).