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AD AGE CYBERCRITIQUE OF THE WEEK

Published on .

Root for the rhinos!

RALSTON-PURINA CO.

http://www.purina.com

WHAT'S THERE: The ZOOCAM. Not just your average camera-on-the-Web, no. At the moment, this set of up-to-the-minute shots is horning in on two pregnant white rhinos to focus your attention on the plight of endangered species as part of the Purina C.A.R.E.S. fund. Besides this cybercast silliness, you'll find a plethora of pet care info. Whether you're a champion breeder or just starting out, Purina has a forum for you.

WHO CREATED IT: Porter Novelli (http://www.porternovelli.com), with Family Internet (http://www.familyinternet.com).

Owens' Panther purrs

OWENS CORNING

http://www.owenscorning.com/

WHAT'S THERE: What do you get when you cross a flat corporate site with a cheerful cartoon character? You get the Panther Place section of the Owens Corning site. The friendly pink panther will give you all the home improvement info you want, served up from various books on his Coffee Table. Perhaps the use of Shockwave and QuickTime VR is a bit excessive for a site like this, but hey, the blinking Pink Panther is cute.

WHO CREATED IT: Proxima (http://

www.proxima.com) with Fahlgren.

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