Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Site for a sweet tooth



WHAT'S THERE: Every company faces a critical decision when creating a Web site: What do you say there? Baskin-Robbins decided to concentrate on its birthday cakes. The site features birthday party theme ideas, birthday fun facts and the ability to e-mail "Cake" to your friends, Of course, Baskin-Robbins has product information and a list of stores, but overall the site has a nice, um, flavor to it.

WHO CREATED IT: Highway One, Los Angeles and San Francisco.

Just plain hog heaven



WHAT'S THERE: Here's how to tackle this site. First: Don't mistake this for the local dealer at harley(no hyphen)

davidson.com. Second: Use this site to pick your bike, your accessories and plan your trip. Third: Unless you've got a laptop, get away from your computer and get on the real highway. The last step is the one Harley-Davidson is most forceful about, perhaps making this the most valid site on the Web.

WHO CREATED IT: Organic Online, San Francisco (http://www.organic.com), with VSA Partners, Chicago (http://nhomepage.interaccess.com/vsanet/VSAHOME.HTM).

Most Popular
In this article: