Anthony Vagnoni will rejoin the publication Dec. 6 in the new post of creative editor. He will serve as executive director of the Ad Age Best, overseeing all aspects of the annual awards program. He will also be involved in the presentation of creative work in the publication and on the AdAge.com Web site, and will write feature stories with a focus on creativity.
Mr. Vagnoni has been senior VP-publicity director/creative at Y&R Inc. since January. Before that, he served as editor at large for Advertising Age for three years, and editor of Advertising Age's Creativity for seven years.
Separately, Advertising Age promoted Laura Petrecca to the new post of senior editor. She will become a senior feature writer for the publication across a broad range of topics and industries. Ms. Petrecca retains her New York deputy bureau chief responsibilities, and will continue to cover the sports marketing industry.
In addition, Wayne Friedman was promoted from reporter to Los Angeles bureau chief. The new title reflects additional responsibilities Mr. Friedman has taken on as the senior staff member in Los Angeles, and as coordinator of the monthly Culture Pop page.
He will continue to cover the TV industry and entertainment marketing.
"The common thread in these announcements is that each of these people is a talented, passionate, experienced journalist," said Advertising Age Editor Scott Donaton. "They are all involved in areas that are critical to our editorial mission, and in their new roles will enable us to raise the quality bar yet again."