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Ad Age Elevates Three Editors to Lead Digital, Media, Agencies

Michael Learmonth, Nat Ives and Rupal Parekh Promoted

Published on .

NEW YORK (AdAge.com) -- Ad Age has promoted three staffers to section editor roles, where they are charged with overseeing news, information and analysis for important audience channels as well as developing new products and services for those audiences.

Michael Learmonth
Michael Learmonth
Michael Learmonth
Michael Learmonth has been named Ad Age's Digital Editor. He will oversee all of Ad Age's digital coverage, including its newsletter, the digital conference, DigitalNext blog, themed issues and other special events and products. Mr. Learmonth joined Ad Age in 2008 to cover digital media and marketing.

Prior to joining Advertising Age, Mr. Learmonth was a senior editor at Silicon Alley Insider. He covered TV for three years at Variety, as well as big media at Reuters America. He was a senior writer at The Industry Standard, where he covered the rise of Napster and the fall of the music business. He takes full responsibility for the Web 1.0 boom and bust.

Nat Ives
Nat Ives Credit: Gregory Palmer
Nat Ives
Nat Ives has been named Ad Age's Media Editor, and will oversee the media channel, including its MediaWorks newsletter, the new Media 2011 conference launching Nov. 30, the annual Media Issue, which debuted this week, and other special media events and products.

He joined Ad Age as its magazines and newspapers reporter in 2005 and continues to cover those industries, including their efforts to pursue paid content online and make a market for their products on tablets and other mobile devices. He previously helped cover the media and advertising industries for The New York Times.

Rupal Parekh
Rupal Parekh Credit: Scott Gries
Rupal Parekh
Rupal Parekh has been named Ad Age's Agency Editor, and will oversee coverage of the advertising agency space, including Ad Age's Annual Agency A-List and its Agency Issue, the Small Agency Awards franchise and Small Agency conference. She will also be charged with finding new ways for Ad Age to serve the agency community.

Ms. Parekh is a seven-year veteran of Crain Communications and, prior to coming to Ad Age in 2007, was an associate editor at Business Insurance. She's also a contributing writer for fashion magazine Nylon.

"These three are prime examples of what a modern journalist must be: aggressive but thoughtful, multitalented, flexible and, above all, creative," said Abbey Klaassen, editor of Advertising Age. "Michael long ago surpassed my digital knowledge and has brought a strong news and analysis perspective to our digital reporting. Nat is a natural editor who I'm confident will continue to elevate the profile of Ad Age's media coverage. And nobody knows more about what's going on in the agency world than Rupal, who brings great energy and ideas to our burgeoning agency-related franchises."

"As we expand how we serve each sector of the industry it is essential to have a strong leader over each channel," said Allison Arden, VP-publisher of Advertising Age. "The deep knowledge and passion Michael, Nat and Rupal each have for their subject matter and the talent they bring to our team enables Ad Age to be the smartest filter in each of these complex and ever-changing areas."

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