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Published on .

Dentsu-Ho, Japan's leading advertising publication, has become a licensee of Advertising Age, effective March 1. The weekly, with a circulation of 30,000, is owned by ad agency Dentsu Inc.

"Japan is the second-largest advertising market in the world, so we are delighted to have struck a deal with such a strong and respected publication in that country," said Joe Cappo, senior VP-international for Crain Communications Inc., publisher of Ad Age.

Under the licensing agreement, Dentsu-Ho will have exclusive Japanese-language rights to publish material from Ad Age, Advertising Age International and Advertising Age's Creativity. Dentsu-Ho also will be listed on the Ad Age Web site (www.adage.com), including a hyperlink to its Web site (www.dentsu.co.jp).

Ad Age has licensing agreements with 15 other publishers around the world, including in Argentina, Brazil, Chile, China, Colombia, the Dominican Republic, Greece, Israel, Italy, Korea, Peru, Switzerland, South Africa, Thailand and Turkey.

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