Download the Full Report as a .pdf

AD AGE GLOBAL PLAYERS REPORT 2004

International Marketing Personalities Who Have Made a Difference

Published on .

NEW YORK (AdAge.com) -- For this second annual report on Global Players, Advertising Age's international


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editing staff ranged across four continents looking for marketing personalities who have made a significant difference. The search focused on stars from marketing giants such as Unilever and Campbell as well as smaller companies that are having an impact with their innovative ideas.

Global opportunities
Marketing in the U.S. has increasingly taken on an international flavor, and knowing how marketers elsewhere are responding to rapidly changing global problems and opportunities continues to gain in importance.

In that spirit, Ad Age has identified 10 individuals on four continents who have proved themselves capable of gaining advantage for their products in an often-tumultuous and unpredictable world environment. They include five marketers, three ad agency executives and two media leaders.

Ad Age print edition
The five-page report on who they are and what they've done was published in the Jan. 26, 2004, print edition of Advertising Age. You can download that entire 11-by-14-inch special report as a full color .pdf file above.

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