"We see AdCritic as a tremendously effective new way to help our readers keep tabs on their industry," said David Klein, VP-publishing and editorial director, Ad Age Group. "Not only can they now see all the new creative TV work as it breaks, but we'll provide an invaluable news resource as well, reporting on everything happening in the world of creative trends, commercial production and TV advertising in general."
AdCritic will be offered to current paid subscribers of Creativity at no extra charge. It will be available to new subscribers for an introductory rate of $69.95 per year, which includes 10 issues of Creativity.
"With its powerful database of spots, constantly updated news and commentary, AdCritic will again be the ultimate resource for people who must know what's happening now." said Jim Hanas, editor of AdCritic.com.
AdCritic.com, founded in 1999, led the industry into the online world of downloadable video and built up a library of thousands of digitized ads.