Point will dive into the key challenges facing marketers to provide ideas and insights, and help them set priorities.
Point will complement Advertising Age and AdAge.com and feature provocative opinion pieces by industry authorities, interviews with thought leaders, book excerpts, personality profiles and exclusive surveys and data, all presented via a lively design. Its focus will be on such vital issues as accountability, consumer control, organization and innovation.
Point will publish again in our Dec. 13 issue and 10 times in 2005. We welcome your feedback at firstname.lastname@example.org.