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AD AGE TO HONOR PROMO MARKETER

Published on .

Advertising Age will name its 1994 Promotional Marketer of the Year in the publication's March 20 Special Report on Promotional Marketing.

Finalists for the award include Coca-Cola Co.'s Fruitopia; Walt Disney Co.'s "The Lion King"; National Football League's 75th anniversary; Sega of America; and Taco Bell.

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