Ad Age/IAG's Top Spots

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Pizza Hut claims the top spot this week with a 15-second version of its new "Twisted Crust" campaign. Another installment from NetZero's "Candidate Zero" effort, along with a Visa Check Card spot, also registered top recall this week. See the top spot at AdAge.com QwikFIND aap88n

Recall

Rank/Brand Ad Description Index

1 Pizza Hut Twisted Crust-breadsticks baked into crust, grandma says rip and dip 255

2 Oust Air Sanitizer-Oust kills bacteria in the air, doesn't just mask odors 187

3 Subway McDonald's fat content compared to Fresh Value Meal 183

4 Toyota Corolla- old, beat up car transformed into new car 171

5 Ball Park Franks Frank thinks men should act like men, need healthy supply of hot dogs 170

6 Hallmark Barbie 45th Anniversary Collection-woman imagines having tea party 164

7 Burger King Angus Steak Burger-Angus diet infomercial spoof 163

8 Crest Night Effects-dental plan that works like a dream, couple sleeps 163

9 NetZero Candidate Zero on campaign bus, worst thing is give someone dead fish 161

10 Visa Check Card-Joe Torre with George Steinbrenner at doctor's 160

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of August. 2- August 15. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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