Ad Age/IAG's Top Spots

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Campbell Soup Co. lands the No. 1 slot with its "Mama's Boys" campaign supporting Chunky Soup. A spot for Allstate, featuring weightlifter Shane Hamman, also ranks among the Top 10 best-remembered ads of the past two weeks. See the top spot at AdAge.com QwikFIND aap91j

Recall

Rank Brand Ad Description Index

1 Campbell's Chunky-Donovan McNabb, Mrs. McNabb feeds players 244

2 Nike Girls transform into Serena Williams in front of instructor 228

3 Burger King Angus Steak Burger-Dr. Angus tends to a bonsai tree 227

4 Nexium Woman at restaurant, pasta turns into barbed wire, nails 216

5 Big Lots! Woman had deprived childhood, Jerry Van Dyke hates to see that 193

6 Burger King Angus Steak Burger-Dr. Angus with monkey on shoulder 184

7 Payless Airwalk Fleece-woman pulls from cloud, slips it into her boot 184

8 JCPenney Saturday One Day Only- boy drives soapbox car 184

9 Allstate Shane Hamman, lifts weights, drops them through floor 183

10 1-800-MEDICARE Drug discount card, man at florist, woman at pharmacy 172

Source: IAG Research (iagr.net). Only new campaigns considered, airing weeks of August 16- August 29. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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