Ad Age/IAG's Top Spots

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Victoria's Secret secures the top position, with a 30-second ad from its new "Angels Uplift" campaign. The :15 version of the spot and several comparative ads from Subway featuring longtime spokesman Jared also ranked among the week's Top 10 best-recalled. See AdAge.com QwikFIND aap94s

Recall

Rank/Brand Ad Description Index

1 Victoria's Secret Angels Uplift-models in bras, panties , wings strut in front of sky (:30) 203

2 Subway Jared compares McDonald's Big Mac to Cheese Steak sub (:15) 192

3 Subway Jared compares McDonald's Big Mac to Sweet Onion Chicken Teriyaki (:15) 191

4 Tide With a touch of Downy-rooster crows but couple doesn't horn 190

5 Victoria's Secret Angels Uplift-models in bras, panties, wings strut in front of sky (:15) 188

6 Kellogg's Raisin Bran Crunch-Johnson's boss sees him, says I want you out 181

7 Capital One No Hassle Island Giveaway- win your own private island 174

8 M&M's M-Azing-two factory men do tricks to make candy bar unwrap 173

9 Subway Jared compares McDonald's chicken strips to turkey sub (:15) 160

10 Subway Jared compares McDonald's Big Mac to Sweet Onion Chicken Teriyaki (:30) 160

Source: IAG Research (iagr.net). Only new campaigns considered, airing weeks of August 30- September 12. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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