Ad Age/IAG's Top Spots

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Apple Computer's iPod claims the most-recalled spot this week, with an installment from its "silhouettes" campaign. Also joining the Top 10 are spots from Swiffer, Dyson and an ad supporting the launch of Britney Spears' "Curious" fragrance. See the Top Spot at AdAge.com QwikFIND AAP99Q

Recall

Rank Brand Ad Description Index

1 Apple iPod + iTunes-silhouettes dance before colorful backgrounds 215

2 Swiffer Dry Cloth-woman screams, shows Frank what Swiffer picked up 214

3 Pizza Hut 4 for All Pizza-Miss Piggy recommends pizza to faces of Mt. Rushmore 196

4 General Electric GE Reveal Light Bulb-detectives see criminal's seafoam-colored shirt 187

5 Dyson Cyclone-vacuum cleaners lined up, man in blue shirt says nothing 182

6 Wal-Mart Mr. Charles talks about entertaining for 60 years while shining shoes 181

7 Curious Fragrance by Britney Spears-Spears fantasizes about man next door 170

8 KFC Game Bucket Deal-man runs to return before halftime is over 163

9 LucasArts Star Wars Battlefront-video game battle scenes from Star Wars movies 163

10 Cesar Gourmet Biscuits-couple in kitchen, dog begs for treats 160

Source: IAG Research (iagr.net). Only new campaigns considered, airing weeks of September 13- September 26. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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