Ad Age/IAG's Top Spots

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V8 takes the top spot this week with a new execution for the vegetable juice beverage. Other spots in the Top 10 include an installment from Citigroup's small-business services campaign, along with several ads from AOL's new "Want a better Internet?"

See the top spot on Adage.com at AdAge.com QwikFind AAQ067

Recall

Rank/Brand Ad Description Index

1 V8 Man drinks by kitchen window, holds stomach in when woman passes by 213

2 Zelnorm Words on women's bare abdomens 207

3 Citi CitiBusiness Card-two men simulate automated phone call 201

4 Jeep Grand Cherokee-man sees people with mud-covered faces 196

5 America Online Kimberly interrupts meeting, says what she wants from Internet (:30) 192

6 McDonald's Monopoly Best Chance Game-man sees Civic in fries container (:30) 192

7 McDonald's Monopoly Best Chance Game-men stuck in traffic, one pulls off label (:30) 190

8 America Online AOL members come to office with ideas to improve Internet 188

9 America Online Kimberly interrupts meeting, says what she wants from Internet (:60) 188

10 McDonald's Monopoly Best Chance Game-men stuck in traffic, one pulls off label (:15) 177

Source: IAG Research (iagr.net). Only new campaigns considered, airing weeks of October 11-October 24. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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