Ad Age/IAG's Top Spots

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Windex tops the chart again this week with another installment from its longstanding "Birds" campaign. Early holiday campaigns are also generating top recall, with themed ads from both Hallmark and Toys 'R' Us placing among the Top 10 this week. See the top spot at AdAge.com QwikFIND aaq11r

Recall

Rank/Brand Ad Description Index

1 Windex Birds watch woman clean, hits phone pole, can't talk and fly at the same time 234

2 Hallmark Jingle Pals-man answers door, finds singing gift, woman daydreams in store 199

3 Stouffer's Lean Cuisine-cutting carbs?, women stare at cow, Three Cheese Chicken 194

4 Toys R Us Big Toy Book-two boys get dressed to get toy book, little girl already has it 194

5 Mattel Outburst Remix-man asks girlfriend to rub suntan lotion on his hairy back 189

6 KFC Popcorn Chicken-Family in car eating chicken, rap music 181

7 Pizza Hut Full House XL Pizza-Randy Johnson, newborn, Jerry Stiller, boy's stomach, bride 179

8 Levi's Regular 505 Jeans-woman chased by dog, dog takes jeans into house to man 177

9 EA Games Lord of the Rings: The Third Age-Trilogy is complete, but adventure is just beginning 176

10 Burger King TenderCrisp and Spicy TenderCrisp-Chickens training for boxing match 173

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Oct. 25- Nov. 7. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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