Ad Age/IAG's Top Spots

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A nearly five-minute short film from Ford, which aired as part of the automaker's commercial-free sponsorship of NBC's Nov. 21 "American Dreams," was the most-recalled spot of the past two weeks. Capital One landed a slot for its PrimeLock campaign. See top spot at AdAge.com QwikFINDaaq13v

Recall

Rank Brand Ad Description Index

1 Ford Kyle returns from war; airing after NBC's 11/21 "American Dreams" (4:50) 241

2 Capital One PrimeLock-Huns charge through mall toward woman paying with card (:30) 232

3 Strait-Line Rolling Tape-evenly spaces up to 10 objects, couple hang pictures (:30) 230

4 Capital One PrimeLock-Huns charge through mall toward woman paying with card (:60) 226

5 Strait-Line Rolling Tape-evenly spaces up to 10 objects, couple hang pictures (:15) 223

6 St. Jude ThanksandGiving.com-kids and Sarah Jessica Parker in children's hospital spot 215

7 McDonald's Dollar Menu-man buys everything, "National Treasure" tag (:15) 208

8 Kay Jewelers Leo Diamond-$599 to $7000, man wakes wife to open presents 195

9 Kay Jewelers 3-Stone Diamond Necklace-$199, dad give mom diamond necklace 186

10 McDonald's Dollar Menu-man doesn't know what girlfriend wants, buys everything (:30) 180

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Nov. 8- Nov. 21. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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