Ad Age/IAG's Top Spots

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A 15-second version of Pillsbury's Crescent Rolls holiday spot topped the Recall charts this week. Other memorable holiday campaigns included Staples, which is touting its selection of digital cameras, and Victoria's Secret for two spots promoting special gift offers. See the top spot at QwikFIND aaq16s


Rank Brand Ad Description Index

1 Pillsbury Crescent Rolls-Family holiday dinner, sons argue over last Crescent roll 254

2 Scotch Packing Tape-people with packages bounce up & down 227

3 Victoria's Secret Supermodel Beauty Bag-models in lingerie, filled with beauty products 225

4 KFC Variety Bucket-family complains about not getting chicken they wanted 206

5 Staples Holiday-elderly woman takes photo of family with stapler 203

6 Coinstar Loose change comes together to form headphones 200

7 Victoria's Secret Supermodel Lip Kit-models get makeup done, walk runway 197

8 Toys R Us Santa sits on employee's lap and reads list of toys 179

9 Capital One No Hassle Rewards-David Spade under beach umbrella in cubicle 176

10 Subway Meatball Marinara-woman runs up to guards saying purse was stolen 175

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Nov. 22- Dec. 5. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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