Ad Age/IAG's Top Spots

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During the holiday weeks, Subway claimed the most-recalled new spot, with another installment in its fast-feeder comparative campaign featuring spokesman Jared. Internet provider NetZero's latest effort, with Dennis Miller as pitchman, also generated top levels of awareness during the period.

Recall

Rank/Brand Ad Description Index

1 Subway Turkey Sub-Jared compares Big Mac to turkey sub, has half the calories 237

2 KFC Spicy BBQ Wings-firemen stop eating from too much flavor (:30) 234

3 KFC Spicy BBQ Wings-close-up of wings, Honey BBQ Wings (:15) 212

4 Glad Force Flex-truck drives over cliff, trash spills, Force Flex catches it all 205

5 NetZero Computer monitors, Dennis Miller, all computers take you to same Internet (:15) 201

6 NetZero Computer monitors, Dennis Miller, all computers take you to same Internet (:30) 198

7 Target Boy eats soup, soup falls on floor, woman rock climbing gets dirty 193

8 Taco Bell Big Bell Value Menu-man screams as friend tries to hit golf ball 176

9 Target Man pulls table cloth & breaks table, woman in convertible hair comes loose 166

10 Wendy's Combo Choices-man orders baked potato instead of fries 166

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Dec. 20-Jan. 2. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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