Ad Age/IAG's Top Spots

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A spot from the Office of National Drug Control Policy, featuring teenagers reciting poems about drug abuse, ranked as the best-liked new ad of the past month. To view the Top Spot and see the top 10 most recalled ads for the month, go to AdAge.com QwikFIND aaq43I

Rank/Brand Ad Description Index

1 ONDCP Freevibe.com-Girl recites poem about resisting drug use 159

2 PlayStation PSP-man morphs into musician, footage of westerner, basketball player 157

3 Tag Body Spray-Mrs. Drake smells Steven, hits on him, product warning 155

4 Mountain Dew Man gets soda, remote turns friend into woman 155

5 Papa John's Sicilian Meats Pizza-woman dances and eats pizza 150

6 Coca-Cola With Lime-scientist thinks of adding lime, put the lime in the Coke song 150

7 Quiznos Sub Steakhouse Beef Dip Sub-Baby Bob on chair, close-up of food 147

8 Axe Shower Gel-plumber pulls earring, bra, and riding crop out of drain 145

9 Crayola Erasables-girl thinks Mississippi is the hardest state to spell 144

10 Home Depot Flooring-Family plays cards on floor 141

Source: IAG Research (iagr.net) Only new ad executions considered, airing weeks of Feb. 28 - March 27. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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