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Ad Age/IAG's Top Spots

Published on .

General Electric Co.'s "Ecomagination" campaign, featuring an elephant dancing to "Singin' in the Rain," was the best-liked spots of the past month. Viewers also liked a humorous 'Star Wars' tie-in spot from Diet Pepsi as well as a spot from Chase's "Your Choice. Your Chase" brand campaign.

Rank/Brand Ad Description Index

1 General Electric Ecomagination-elephant dances to "Singing in the Rain" (:30) 200

2 General Electric Ecomagination-elephant dances to "Singing in the Rain" (:45) 191

3 Diet Pepsi Yoda uses Jedi mind trick to get man's burger but can't get his Pepsi 173

4 Nike nikeID.com-little boy with no shirt, takes number out of his brain 169

5 Nike nikeID.com-man in kitchen on phone discusses basketball moves 158

6 Chase Man reminisces about life with daughter as she prepares for wedding 152

7 Oreo Cookies Double Stuf Peanut Butter Creme-boy shares cookie with elephant 152

8 TheTruth.com Fair Enough!-spoof of TV show 151

9 Hewlett-Packard PhotoSmart System-"Madagascar" penguins use pictures in escape 146

10 Nissan Altima SE-R-man turns car into a disco, "Funky Town" song 145

Source: IAG Research (iagr.net) Only new ad executions considered, airing weeks April 25 - May 22. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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