Ad Age/IAG's Top Spots

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Due to an IAG database error, Top Spot last week did not include two ads for Capital One. The two Capital One spots, "Mermaids" and "Catapult," should have been included in the Top 10, and "Mermaids" should have been listed as the most-recalled spot of the period, not Oreo's "Bakers," which moves to the No. 2 slot. The correct list runs below. See the Top Spot at AdAge.com QwikFIND aao69k

Recall

Rank/Brand Ad Description Index

1 Capital One No-Hassle Card-mermaids purchase luxury items 248

2 Oreo Uh-Oh!-bakers try to hide cookies from kids (:30) 210

3 Oreo Uh-Oh!-bakers try to hide cookies from kids (:15) 208

4 Capital One No-Hassle Card-medieval warriors catapult man from restaurant 208

5 10-10-220 Terry tries to get dollar from prairie dog, "Memorable Moment" 208

6 KFC Family Feast-split-screen of casual restaurant, family dining room (:15) 202

7 Fancy Feast Marinated-fluffy cat runs to dish, eats 193

8 Snickers Cruncher-man in giant SUV brags, crashes into garage 190

9 KFC Family Feast-split-screen of casual restaurant, family dining room (:30) 185

10 RE/Max Giant agent sets down house and then family in balloon 182

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of April 28-May 11. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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