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Ad Age/IAG's Top Spots

Published on .

Old Navy's "Love Boat" campaign holds on to the top slots this week, promoting its latest "Items of the Week." Spots from KFC and McDonald's also rank among the most-recalled, as does Burger King's grill-themed effort introducing its tagline "The Fire's Ready." See the top spot at AdAge.com QwikFIND aao75g


Rank/Brand Ad Description Index

1 Old Navy Love Boat-Flag Tees/Beach Capris for Whole Family-Morgan Fairchild 273

2 Old Navy Love Boat-Flag Tees/Beach Capris for Men & Women-Captain, DJ 266

3 Payless Star Jones: buy one get one 1/2 off 257

4 Acuvue 2 Nick & Zach, high school film project, Zach is surprised, eye doctor visit 194

5 KFC Crispy Strips Meal-man eats chicken strips, KFC meal only $4 185

6 McDonald's Raspberry Triple Thick Shake-man w/ fish face, "Finding Nemo" 182

7 Discover 2GO-man tries to cut fishing line w/ card 172

8 Burger King Original Whopper-man washes grill in driveway while others wash cars 172

9 Sears Biggest Michelin sale of the year, spinning tires close-up 172

10 Home Depot Father takes son to "Kid's Workshop," All-American dad 160

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of May 26-June 8. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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