Ad Age/IAG's Top Spots

Published on .

Most Popular
Old Navy's latest retro-TV creative dominates this week's list with variations from the "Love Boat" campaign placing in all four top slots. Also joining the ranks of the most-remembered is a spot from Apple, which supports the launch of its downloadable music service iTunes. See the Top Spot at AdAge.com QwikFIND aao69v

Recall

Rank/Brand Ad Description Index

1 Old Navy Love Boat-Tees for Whole Family-Capt., Cruise Director, Morgan Fairchild 268

2 Old Navy Love Boat- Tees for Men & Women-Captain, DJ 265

3 Old Navy Love Boat-Swimwear for Whole Family-Capt., Cruise Director, Morgan Fairchild 246

4 Old Navy Love Boat-Swimwear for Men & Women-Capt., DJ 240

5 Propel Fitness Water-water drops turn into athletes, from Gatorade 209

6 Ball Park Franks Singles-Michael Jordan pops up at Lake Hottson, beach, backyard 209

7 L'Oreal Shine-Extending Superior Preference-Heather Locklear talks "gold standard" 199

8 Mountain Dew LiveWire-men stare at bug zapper, attracted to orange light 199

9 Subway Chipotle Southwest Steak & Cheese-Jim & sandwich maker in bank line 193

10 Apple AppleMusic.com-man raps to Sir Mix-A-Lot's "Baby Got Back" song 190

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of May 12-May 25. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

In this article: