Ad Age/IAG's Top Spots

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Oreo's latest product extension Uh-Oh! claims both the Nos. 1 and 2 spots with a humorous execution introducing the cookie line. Also this week, real estate brand RE/Max makes its Top 10 debut with an ad from its continuing "Outstanding Agents" campaign. See the spot at AdAge.com QwikFIND aao66m

Recall

Rank/Brand Ad Description Index

1 Oreo Uh-Oh!-bakers try to hide cookies from kids (:30) 215

2 Oreo Uh-Oh!-bakers try to hide cookies from kids (:15) 212

3 10-10-220 Terry tries to get dollar from prairie dog, "Memorable Moment" 212

4 KFC Family Feast-split-screen of casual restaurant, family dining room (:15) 206

5 Fancy Feast Marinated-fluffy cat runs to dish, eats 197

6 Snickers Cruncher-man in giant SUV brags, crashes into garage 194

7 KFC Family Feast-split-screen of casual restaurant, family dining room (:30) 188

8 RE/Max Giant agent sets down house and then family in balloon 185

9 Home Depot More than a store, "the know-how to do-how," guaranteed low prices 182

10 Energizer Max-silver bunny inside battery, "Got the bunny inside" 182

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of April 28-May 11. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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