Ad Age/IAG's Top Spots

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This week's Top 10 is chock-full of entertainment and sports endorsers, including No. 1 Pier 1's Kirstie Alley. Seasonal spots for Miracle-Gro and Thompson's and a new installment from Axe also rank among the most-recalled. See the top spot at AdAge.com QwikFIND aao62x

Recall

Rank/Brand Ad Description Index

1 Pier 1 Imports Kirstie Alley does "magic" 261

2 KFC Honey BBQ Boneless Wings-J. Alexander interviews people (:15) 248

3 KFC Honey BBQ Boneless Wings-J. Alexander interviews people (:30) 242

4 Doritos Go Snacks-Tony Hawk skateboards 217

5 Miracle-Gro Shake 'N Feed-Peter Strauss in garden 213

6 Kellogg's Fruit Harvest-farmer lifts girl, picks cereal box from tree 201

7 Thompson's Water Seal Rain falls on deck, new advanced 191

8 Glad GladWare-Gene Shalit is mad 173

9 Nike Air Jordan-Spike Lee calls Michael Jordan, asks about retirement 170

10 Axe Woman sprays whipped cream on mannequin by accident 166

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of April 14-April 27. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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