Ad Age/IAG's Top Spots

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Subway arrives at No. 1 this week, with an ad promoting its Italian Herb & Cheese bread. Olive Garden's shrimp scampi was also memorable, with two of its spots in the top 10. Clairol makes a Top 10 return with a fresh effort behind its Fruit Fusions shampoo line. See the spot at AdAge.com QwikFIND aao59e

Recall

Rank/Brand Ad Description Index

1 Subway Italian Herb and Cheese Bread-sandwich maker describes bread 228

2 Payless Star Jones talks about shoes for springtime/Easter (:30) 227

3 Payless Star Jones talks about shoes for springtime/Easter (:15) 215

4 Olive Garden Shrimp Scampi-father becomes citizen, family celebrates (:30) 211

5 Snuggle Botanical Bliss-porcupine and skunk bring scent of lilacs and lilies 208

6 Olive Garden Shrimp Scampi-father becomes citizen, family celebrates (:15) 208

7 Toys "R" Us Easter Sale-bunnies sing "Here Comes Peter Cottontail" 205

8 Clairol Herbal Essences Fruit Fusions- woman washes hair in rain forest, monkees watch 194

9 Victoria's Secret Body by Victoria-model in black bra and panties 194

10 Halls Fruit Breezers-golfer hits people on head with golf balls 191

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of March 31-April 13. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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