Ad Age/IAG's Top Spots

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Hallmark claims the current top spot with a humorous execution promoting its 99ยข card line. Of note, Home Depot's fresh campaign is showing early signs of success, with its 60-second spot ranking among the most-recalled this week. 1-800-CALL-ATT gets two of its Carrot Top spots in the top ten. See the Top Spot at QwikFIND aao47s


Rank Brand Ad Description Index

1 Hallmark Two waitresses in diner, one gives funny birthday card 252

2 Windex Multi-Surface Sparkling Orange-bird flies into windowpane 239

3 Payless Buy One Get One Half Off Sale-Star Jones 236

4 Dentyne Ice-woman uses gum to frost subway window 224

5 1 800 CALL ATT Carrot Top & Stephanie McMahon-WrestleMania 19 220

6 Home Depot More than a store, Saturday morning well spent 202

7 1 800 CALL ATT Carrot Top-cowboy in old western saloon 198

8 Purina Puppy Chow-puppy tugs at giant bag of dog food 195

9 Snickers Man screams "help" for remote control 189

10 H&R Block Easy Pay Loan-people w/ tax forms have rain cloud over head 186

Source: Intermedia Advertising Group ( Only new campaigns considered, airing weeks of Feb. 17-March 2. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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