Ad Age/IAG's Top Spots

Published on .

Most Popular
Apple's "Big and Small" spot, with pitchmen Yao Ming and Verne Troyer, weighs in as the most-recalled spot of the last two weeks. Of note, four spots from Outback Steakhouse's "Any excuse" campaign also landed among the Top 10 this period. See the Top Spot at AdAge.com QwikFIND aao44h

Recall

Rank Brand Ad Description Index

1 Apple PowerBook-Yao Ming & Mini-me, 12" & 17" screens 227

2 Outback Steakhouse Man unplugs refrigerator (:15) 215

3 Outback Steakhouse Elderly couple arrives at door, drives away (:30) 215

4 Outback Steakhouse Man unplugs refrigerator (:30) 212

5 Sony PlayStation 2-The Getaway, car chase in London 206

6 Forever Elizabeth Valentine's Day-Taylor watches her old movie 187

7 Outback Steakhouse Elderly couple arrives at door, drives away (:15) 187

8 Jell-O Creme Savers Pudding Snacks-boy eats spoonful 181

9 Capital One No-Hassle Card-medieval warriors catapult man 169

10 Sprint PCS Vision-Little Richard at bowling alley 166

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Feb. 3-Feb. 16. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

In this article: