Ad Age/IAG's Top Spots

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Most of this week's Top Spots launched Super Bowl Sunday, including the No.1 and 2 ranked Pepsi Twist spot. But a few ads-including efforts from Nike and KFC-did not have their roots in the big game and still managed to land among the most-recalled. See the spot at AdAge.com QwikFIND aao41d

Recall

Rank Brand Ad Description Index

1 Pepsi Twist Ozzy's nightmare, kids become Donny & Marie (:30) 239

2 Pepsi Twist Ozzy's nightmare, kids become Donny & Marie (:45) 239

3 Pizza Hut Stuffed Crust Gold-man in golden light, choir music 226

4 FedEx Bearded man delivers package, "Cast Away" spoof 218

5 Visa Check Card-Tiki Barber & twin at flower shop 213

6 KFC Hot Wings-J. Alexander brings wings to ice fishermen (:15) 210

7 KFC Hot Wings-J. Alexander brings wings to ice fishermen (:30) 207

8 Nike Shox-streaker at soccer game 191

9 Hanes Tagless T-Shirt-Jackie Chan scratches, Michael Jordan watches 186

10 Pizza Hut Man brings Stuffed Crust Gold pizza, woman thinks it's a ring 183

Source: Intermedia Advertising Group (iagr.net). Only new campaigns considered, airing weeks of Jan. 20-Feb. 2. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand of an ad they were exposed to during the normal course of viewing TV. These scores are then indexed against the mean score for all ads during the time period (Recall Index). 100 equals average.

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